The SEM Olympiad.

Agility, flexibility, tenacity, endurance.

Sound like the characteristics of an Olympic athlete? Perhaps. But moreover, these days they are the prerequisites for companies trying to gain visibility, traffic and the almighty conversion from the ever-moving target that is marketing on the Internet

Yet with the bureaucracy, decision by committee and analysis paralysis that often plague big companies, it begs the question Do smaller companies have a distinct advantage over larger companies when it comes to marketing online?

While bigger companies have the apparent advantage of increased resources both in manpower and dollars, so too is a much longer decision making process, implementation protocol and interdepartmental agenda coordination (consider Marketing and IT departments to say the very least), not to mention the budgeting process itself.

By comparison a smaller company may be a one-man band of sales, marketing, IT, accounting and customer service with far fewer dollars to spend in marketing. They may however be closer to their market and quicker to market with the ability to cut and move with the trends, all the while gaining top rankings on the search engines at a much faster rate than their big box competitors.

After all, search engine marketing is the great advertising equalizer of the 21st Century; everyone is as big as everyone else on a search engine results page. And while a big company may be mired in timelines and Gant charts, a smaller company may be on its third generation strategy with second tier platforms.

In the end (or the beginning, depending on your vantage point) whether a company is big or small, has deep pockets or shallow ones, those winning SEM gold are as nimble as they are disciplined and as tenacious as they are steadfast in the pursuit for standing atop the search engine rankings.

The difference you can make regardless of company size, is to partner with an SEM who has a strategic marketing foundation coupled with the technical expertise to leverage your online visibility, catapult your traffic and maximize your conversions. To learn more visit www.gdmi.net.